Today in class, we looked at the different 'types of people' to help with our audience research. Nielsen Media Research developed eight groups that most people will fit into. These groups are based income, media consumption, life style and age :
- Liberal Sophisticates
- The Young Hopefuls
- The Affluent Acquirers
- Struggling Young Families
- The Comfortable Full Nesters
- The Settled Seniors
- The Lonely and Dissatisfied
- Next Generation
However there are different ways of grouping people. These groups are based on personal aspirations:
- Mainstreamers
- Aspirers/Social Climbers
- Succeeders
- Reformers
- Individuals
Knowing the ways in which people can be grouped can be helpful when doing research into our audience for the thriller opening. By knowing which groups our target audience falls into, can help us identify what kind of sub-genre, props, plots or characters they would want to see in the opening. For example, Liberal Sophisticates may enjoy a psychological thriller more than The Young Hopefuls.
We intend to use the grouping of people system to help us with our surveys and questionnaires. We will make our surveys more specific for the group of people we believe are most likely to enjoy our sub-genre of thriller
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