Question 5

We used a variety of methods to attract our target audience, such as the choice of characters, plot and sound track.

Characters
All of our characters were young and appeared to be relatively smart. This was helpful in reaching our young, art house audience as we feel that they will identify with the characters. In particular, we think that our audience will find the mentality of the female killer quite interesting.

Lighting
We chose a film noir lighting style which we believe will appeal to our higher educated art house audience through the fact that it is unique and gives an insight in to the types of characters. It adds a sense of mystery which our target audience will like. As well as this, it makes the film much more interesting for the audience as a pose to being simple, high key, ambient lighting.

Sound
The sound track we used was quite urban and enigmatic. This should appeal to our young audience as they like to listen to that sort of music. The sound track should make them want to watch the film as it is quite 'inviting' but is slightly discordant at the same time. This means our seems interesting to the audience.

Plot
The whole plot was designed with our target audience in mind. It is enigmatic and requires the audience to do a lot of thinking. We expect that a young, media savvy audience should be able to do this. They will also enjoy the challenge of trying to figure out if the killing really happened and if so, why it happened. This is enhanced by the 'bedroom' scene at the beginning. The audience will want to find out  why she in particular pulled the trigger.

Distribution
We suggested that distributing our film via social networking sites and Youtube would be a good idea. This is because the audience we aim at will be quite proficient in the use of this technology and so the film would be easily accessible to them. Pull marketing could also be used in the sense that people could share a link to the film.

To conclude
Overall, our film aims to reach the target audience of somebody who is young, achieving and media savvy by being creative in the sense of the plot and technical elements such as lighting. As well as this, the distribution method should appeal to the target audience.